Description
Celebrating 50 Years of Smiles
For the past five decades, Smiley has been inspiring the world to take a moment to smile. What began in 1972 as a simple symbol in France Soir newspaper—created to spotlight positive news—has grown into a global movement of joy and self-expression.
From music and fashion to social change and digital culture, Smiley has left a lasting mark on generations. With a feel-good philosophy at our core, we’ve partnered with leading brands around the world to spread happiness through clothing, gifts, campaigns, emoticons, and more.
Now, to mark this incredible milestone, we’re proud to present Smiley: 50 Years of Good News —a celebratory book that looks back on our most exciting collaborations, moments in history that made us smile, and the legacy of positivity we’ve built together.
Description
Celebrating 50 Years of Smiles
For the past five decades, Smiley has been inspiring the world to take a moment to smile. What began in 1972 as a simple symbol in France Soir newspaper—created to spotlight positive news—has grown into a global movement of joy and self-expression.
From music and fashion to social change and digital culture, Smiley has left a lasting mark on generations. With a feel-good philosophy at our core, we’ve partnered with leading brands around the world to spread happiness through clothing, gifts, campaigns, emoticons, and more.
Now, to mark this incredible milestone, we’re proud to present Smiley: 50 Years of Good News —a celebratory book that looks back on our most exciting collaborations, moments in history that made us smile, and the legacy of positivity we’ve built together.